The King Commerce Method for early-stage Shopify brands
Scale your Shopify brand with a revenue engine, not just ads.
We build the full revenue engine behind your brand: Shopify foundations, Meta and Google scaling, and Klaviyo email and SMS retention that turn first-time buyers into lifelong customers.
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As seen in
Why some eCommerce brands explode to $1M+ while others stay stuck
How long have you been working on your eCommerce brand without seeing consistent, scalable revenue? It is not your product. It is not your market. It is your marketing strategy as an ecosystem, plus your ecommerce metrics.
Most brands are doing one or two things, not everything that drives growth. So they stay inconsistent, burn cash and plateau. That is why brands come to King Pixel. We do not just run ads. We build the entire revenue engine behind your brand, because real growth comes from a system where everything works together.
Real results. Real brands.
What we actually do
- High-converting Shopify builds
- Performance Meta and Google ads
- Email and SMS automation that drives repeat sales
- Data-driven optimisation and scaling
Who this is for: if you want to build a serious eCommerce brand, not just run ads, you are in the right place.
Results shown are from specific client brands. They are not typical or guaranteed.
How we 7x their Shopify revenue within 90 days
Before Sweet Talk engaged us they were drowning with all the things to do when running a business.
- They had tried a marketing agency previously that produced little to no results
- They did not have the time to do it themselves or hire internal digital staff
- They knew they had an exceptional product-market fit and needed help to market their website effectively for eCommerce sales
Meet Mariska, the owner of a Shopify eCommerce site. Just like you.
The King Commerce Method 7x her business's monthly revenue in less than 3 months.
Results like these are replicable. How do we know? Because it is what we live and breathe.
Testimonial from eComm start-up, Kine Cloths
Where were you at in your start-up ecommerce journey before you met SJ and the team at King Pixel?
We'd already launched the Shopify store and had worked with two different agencies by the time we met King Pixel. Unfortunately, both had left things in a pretty bad state: tracking was off, some basic setup wasn't completed, and there was no proper foundation or strategy. No one had even recommended email/Klaviyo setup yet.
What did King Pixel do for you?
They cleaned things up and set us up properly. They built Klaviyo from scratch and put in all the core automation flows, fixed tracking, sorted out the back end of the Shopify store, and got us running with conversion-focused Meta and Google ads. More importantly, they helped us really understand our actual customer base and educated us on the eComm metrics that actually matter. It felt like moving from guesswork to a real strategy.
Would you recommend working with King Pixel?
Definitely. They know what they're doing, they're easy to work with, and they actually deliver. No fluff, just solid execution and smart thinking. It finally felt like we had the right people in our corner who could help us scale properly without wasting time or budget.
Curious if your business can get results like this? Find out on a free strategy call.
The King Commerce Method we use to get client results
- Backend capture. Set up or optimise pre-purchase, post-purchase and advanced automated flows that make sense for your industry and customers, to maximise the traffic you already get.
- Database and deliverability. Segment your existing database and improve email deliverability so more emails reach the inbox, not spam or the promotions tab.
- Content calendar. Regular email and SMS communications that are content-marketing driven, not sell, sell, sell.
- First-party data. A strategy to build your email, DM and SMS lists.
- SEO. Audit your website for SEO improvements and action them.
- Conversion rate optimisation. Is the on-platform experience the best it could be? Navigation, product information, imagery, video, checkout, shipping and payment options all matter.
- Google Shopping. Optimise product feeds for Google Shopping and social advertising, so your products match search results and competitors do not steal your traffic.
- Social advertising funnel. A blueprint across new, engaged and remarketing audiences, with a robust testing methodology to find your best personas, hooks, creative and channel strategies.
- Repeat customers. Loyalty programs, subscriptions or win-back campaigns, so you are not leaving thousands in profit on the table every month.
- Reviews. Build third-party endorsement on your platform and on Google, and use it in your ads.
- Word of mouth. Automated affiliate and influencer programs that spread endorsements.
We take the hassle out of digital marketing
You have done the hard work and launched a business with an amazing product. Now you are busy with product range, content, community, customer service and logistics, and keeping up with email best practices, Google ads and paid social can be overwhelming.
Doing these sales-driving activities wrong costs thousands in missed opportunities and mistakes. We let women business owners focus on what they do best by taking the whole eCommerce marketing-for-sales process off their hands: Klaviyo email automation, paid social, Google ads and SEO, then other channels until we hit your growth goals.
The reason it works lies in the integrity and calibre of our team. We will not even offer to work with you if we are not confident we can get you the results you want.
The services we offer to get client results
Klaviyo strategy
Email and SMS marketing automation plus content campaign marketing. We were named one of the best Klaviyo email marketing agencies in 2022 by Mayple.
SEO + CRO
Improve the on-site customer experience while lifting organic search results and organic sales.
Paid social advertising
Facebook, Instagram and TikTok ads working together as a cross-channel strategy, because your customers are not all on one platform.
Google advertising
Get in front of searches for your product category, your brand name and your competitors, when buyers are in "buy now" mode.
Repeat customer strategy
Loyalty programs and more to lift customer lifetime value and repeat purchases.
From $30K months to $130K months within 4 months
When this client first approached us they had launched a brand new personal care range just 5 months prior. They had positive interest straight away and needed help getting to the next level.
The problem
They had a basic ad funnel in Meta Business Manager from a business consultant, but no idea if it was performing, how to scale, or how to update the creative. In bootstrap mode, growth had to be profitable. They needed complete confidence in results.
The solution
We leveraged lookalike audiences and databases, added sophistication to the funnel, increased ROAS and scaled to new audiences. Copywriting matched the language to each funnel stage, and a fun quiz in the middle of the funnel took the guesswork out of selections.
A profit-first funnel consistently achieving 8x ROAS
The result
This client cracked their annual growth goals in only 9 months. They now have the time back to focus on new ranges and country expansion, with no more stress about running profitable social media ads.
Services we offered
- Copywriting for ad positioning and hook messaging
- Facebook and Instagram ad funnel strategy, campaign development and active management
- Quiz development using ClickFunnels
- Lead generation: building a database on steroids
- Google Shopping ads
How we drove cost per acquisition down to $10 in under 30 days
This client was struggling to gain traction from their Facebook and Instagram ads. With a unique, niche product in reflective cycling vests, we knew this was a brand to take global.
The problem
Their ads were not returning a positive result. The brand was mostly running activity seeking likes and none of it was converting to sales.
The solution
We ran our quickfire testing method to find the winning formula of audiences, hooks, copywriting and stop-the-scroll visuals before scaling to multiple audiences in multiple countries. Changing how campaigns were optimised and running longer retargeting sequences cut acquisition costs straight away. CPAs of $10 on a $127 product came from quickfire testing, pattern interrupt, effective copywriting and a strategic retargeting sequence.
30 days in: 7x ROAS on cold audiences and 14x ROAS on retargeting
The result
Cost per acquisition averaged $10 per sale after 30 days. Today this client is consistently making sales across Australia, NZ and the US, and plans to target at least five more European countries.
Services we offered
- Copywriting for ad positioning and hook messaging
- Facebook and Instagram ad funnel strategy, campaign development and active management
- Quiz development using ClickFunnels
- Lead generation: building a database on steroids
- Google Shopping ads
We have done it over and over again
30% growth in 12 months by introducing social media advertising.
Whether you are just getting started or have been established for some time, we handle everything from paid advertising and email campaigns to SMS for customers who qualify. It is not just about more one-off sales, but customer lifetime value and keeping customers coming back.
More about King Pixel Digital Marketing
Founded by Sarah-Jane Picton-King, an award-winning marketer in the retail and fashion sector, King Pixel has helped businesses grow since 2017 by increasing traffic to eCommerce stores, providing email automation and email marketing, and optimising the online shopping experience and SEO to improve returns on digital marketing.
Sarah-Jane is an award-winning retail marketer with 20+ years of experience, holding marketing leadership roles with Westfield, Myer Centre, Harbour Town and international retail chains. With a background in brand management, marketing communications and general management, she has seen it all when it comes to retail and eCommerce.
Through King Pixel, she works with smaller business owners who are running their own show, applying the skills from her corporate marketing career that really matter: strategy, creativity, persuasion, data and leveraging automation.
What our clients say about us
“Before working with King Pixel Digital Marketing my website was a mess. I didn't really know what I was doing or the logic behind customer journeys and funnels. Sarah-Jane and the whole King Pixel team were amazingly helpful. They turned my online store into a beautiful site to sell my macrame artwork smoothly and made sure that I was maximising every opportunity to grow my business online. Highly recommended!”
“After one month of working with the King Pixel team, my eCommerce site revenue increased 50% month on month! The email automation strategy, Facebook ad sales funnel, and automated Messenger strategy for customer service has made the biggest difference to my business. I'm discovering the preferences of my customer base and barriers to purchase that I had no idea about before.”
“I've always been good at engagement with my audience but all my creative efforts with social media posts weren't helping me make actual sales from my website. I soon realised likes don't convert to sales! I've seen the power of social media advertising from working with King Pixel. Now that we've got great ecomm foundations in place I'm so excited to advertise my brand globally, enter new markets and bring in the sales!”
“King Pixel was a godsend with helping to fix up our Shopify eCommerce website so that we could make online wine sales. We had a go at setting the website up ourselves, but it shows how much sales can improve when you engage a professional! We're now running paid social media ads and a funnel strategy. So far we're impressed with the results. Highly recommended!”
Our Google reviews
Frequently asked questions
Everything you need to know about working with King Pixel Digital Marketing and the King Commerce Method.
What does King Pixel Digital Marketing do?
King Pixel Digital Marketing is an Adelaide-based eCommerce marketing agency for Shopify brands. We build the full revenue engine behind a brand: high-converting Shopify stores, Meta and Google ads, Klaviyo email and SMS automation, SEO and conversion rate optimisation, and repeat-customer strategies. We work with brands across Australia and New Zealand.
What is the King Commerce Method?
The King Commerce Method is our growth framework for early-stage Shopify brands. It covers 11 basics that work together: backend capture flows, database and deliverability, a content calendar, first-party data, SEO and GEO, conversion rate optimisation, Google Shopping, a social advertising funnel, repeat customers, reviews and word of mouth.
Who is King Pixel best suited to?
Early-stage and growing Shopify brands that want to build a serious eCommerce business, not just run ads. Many of our clients are founders, including women business owners, who have a great product but don't have the time or in-house team to manage email, ads and SEO themselves.
Where is King Pixel based, and do you work with brands outside Adelaide?
We're based at The Innovation Factory, 60 Halifax Street, Adelaide SA 5000. We're an Adelaide-based eCommerce agency working with brands Australia-wide and in New Zealand, with strategy calls held by video or phone.
Do you only run Facebook and Instagram ads?
No. Ads are one part of the revenue engine. We also fix Shopify foundations and tracking, set up Klaviyo email and SMS flows, improve SEO and conversion rates, optimise Google Shopping feeds, and build loyalty and repeat-purchase strategies, so the traffic you pay for turns into long-term customers.
Which platforms is King Pixel a partner of?
King Pixel is an official Shopify Partner, Klaviyo Partner, Meta Partner and GoHighLevel Partner. We were also named one of the best Klaviyo email marketing agencies in 2022 by Mayple.
How quickly can I expect results?
It depends on your product, market, budget and starting point. Some clients have seen fast results, such as Sweet Talk growing monthly revenue 7x in under 3 months, and a cycling vest brand reaching a $10 cost per acquisition within 30 days. Results are from specific client brands and are not typical or guaranteed.
Who founded King Pixel Digital Marketing?
Sarah-Jane Picton-King founded King Pixel in 2017. She is an award-winning retail marketer with more than 20 years of experience, including marketing leadership roles with Westfield, Myer Centre, Harbour Town and international retail chains.
What happens on the free strategy call?
You'll complete a short discovery survey first, then choose a time. On the call we review your store, marketing and goals against the King Commerce Method and identify the gaps to fix first. Calls are held by video link or phone.
How much does it cost to work with King Pixel?
Every brand's needs are different, so we recommend a tailored plan rather than a one-size-fits-all package. We discuss scope and investment on your free strategy call, and we only offer to work with brands when we're confident we can help them get results.
The King Commerce Service
On the next page, there is a short discovery survey to fill in before you choose a date and time for your strategy session. This saves time on the call. Once it is reviewed, we confirm your meeting by video link or phone.
Sarah-Jane Picton-King
Founder and Director
