Award-winning retail marketer. With 20+ years of experience, I know retail like the back of my hand holding marketing leadership roles with Westfield, Myer Centre, Harbour Town and International Retail Chains. Retail is my bread and butter, so to speak. With a background in brand management, marketing communications, and general management, it’s an understatement to say that I have seen it all when it comes to retail and eCommerce.

I now use this experience as King Pixel Digital Marketing where I get the opportunity to work with smaller business owners who are running their own show – allowing me to flex my muscles differently while still applying the skills from my past corporate marketing career that really matters: strategy, creativity, persuasion, data and leveraging automation.

As the driving force behind a thriving eCommerce digital marketing agency, King Pixel, I faced the all-too-common challenge of burnout. In this pivotal moment, I discovered a more efficient path through the power of automation and the strategic use of GoHighLevel, an all-in-one marketing CRM software as the central marketing 'control centre' for business. This shift wasn't just an improvement; it was a game changer.